Before you send an offer or publish a promotion, decide what you want to learn. You might want more visits, enquiries, bookings, or sales of a particular product. A clear goal makes it easier to judge the result.
Track a few useful details
For each campaign, record:
- who you intended to reach and which channel you used
- the campaign cost, including discounts or staff time where relevant
- delivery information available from the channel
- enquiries, redemptions, bookings, or sales you can reasonably connect to it
Use an offer code, campaign link, or a question at checkout to help identify responses. Keep the method consistent so you can compare campaigns. Some customers may see a message and buy later, so do not treat every sale during a campaign as a result of that campaign.
Compare and adjust
Compare the result with the goal and cost. If few people respond, review the audience, timing, offer, and instructions before deciding what to change. Run one change at a time where practical, and check whether the next campaign performs differently.
SokoWise lets you prepare customer campaigns and review activity available in your account. Keep a separate record of redemptions and attributed sales if those details are not available in your campaign report.