The right send time depends on your customers, your message, and what you are asking them to do. Treat timing as something to test rather than assuming one schedule works for everyone.
Times to consider testing
- Around payday: If your offer relates to planned spending, try sending it near the dates your customers typically get paid.
- Before a weekend: A shop, restaurant, or service business might test a weekend offer before customers make their plans.
- Ahead of a local event or holiday: Give customers enough time to use the offer, and confirm the dates and terms are clear.
- During your regular business hours: Avoid sending messages too early or late. Choose a time when customers can read and act on the message.
These are starting points, not proven best times. Ask customers about their preferences and follow the marketing and privacy rules that apply to your business.
Measure delivery and response
An SMS delivery report can show whether a message reached a phone; it cannot tell you whether someone read it. To compare campaign timing, use a short link, a unique offer code, or a clear call to action that helps you count responses or sales.
Keep the offer and audience similar when comparing send times. Change one thing at a time, then review delivery, clicks, replies, or redemptions. Small tests can help you learn what suits your customers without sending every message at once.
Schedule campaigns when the option is available
If your SokoWise account or SMS provider supports scheduled campaigns, prepare the message ahead of time and review its audience, timing, and terms before scheduling. Otherwise, send it using the options available to your account.
Make your message useful, relevant, and easy to act on. Review campaign activity afterward, then use what you learn to plan the next send.