Best times to send surveys

When you send a survey is almost as important as what you ask. Send it too early and the customer has not formed an opinion. Send it too late and they have forgotten the details.

Timing for Maximum Response

The best time to send a survey is immediately after the transaction or within two hours of purchase. The experience is fresh in the customer's mind. They still have their receipt and can reference what they bought. Response rates drop sharply after 24 hours.

For delivery-based businesses, send the survey after the goods have been delivered, not when the order is placed. The customer needs to experience the product and the delivery process before they can give meaningful feedback.

Post-Purchase vs End-of-Month Surveys

Post-purchase surveys capture immediate satisfaction. They are best for operational feedback: staff friendliness, speed of service, product availability. End-of-month surveys capture overall sentiment and are better for strategic questions: pricing perception, brand loyalty, competitor comparison. Use both types for a complete picture.

How SokoWise Scheduling Delivers at the Right Time

SokoWise lets you set the exact timing for survey delivery. Surveys can be sent immediately after checkout, after a delay of your choosing, or on a recurring schedule. For delivery orders, the system can wait until the order is marked as delivered before sending. All scheduling is automated, so once you set it, surveys go out consistently without any manual effort.