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Product Profit Margin and Markup Calculator

Find gross profit per item, profit margin as a share of selling price, and markup as a share of cost in Kenyan shillings.

Enter the direct costs you want counted. Monthly rent, fixed salaries, taxes, and fees are not included unless you add them to unit cost.

Your estimate

Gross profit per item or service
Ksh 500.00
Gross profit margin
50%
Markup on cost
100%
Common questions

Answers about this tool

What is the difference between profit margin and markup?
Both use selling price minus cost as profit. Margin divides profit by selling price; markup divides profit by cost. For example, a KSh 100 cost and KSh 150 selling price gives KSh 50 gross profit, a 33.33% margin, and a 50% markup.
Does gross margin include rent or other monthly overheads?
No. This tool compares one unit’s direct cost with its selling price. It does not subtract rent, fixed salaries, or other monthly overheads, so the result is not net profit.
Method

How this estimate works

Gross profit per unit is selling price minus direct unit cost. Gross margin divides that profit by the selling price; markup divides it by the cost. Enter all direct costs you want included. Rent, salaries, payment fees, discounts, and tax are not added unless you include them in the unit cost.

Use this as a planning estimate. Actual profit and cash flow depend on overhead, taxes, discounts, payment timing, and other costs not entered here.

Official references

Rates reviewed 2026-09-30.

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