If some days are quieter than others, a small, time-limited offer may help you learn whether customers are interested in visiting then. It may shift purchases from another day rather than create new demand, so review the result before repeating it.
Set clear terms and limits
Choose the days, products, and customers covered by the offer. State the reward, expiry, and any minimum purchase clearly. Check the cost against your margin and make sure staff know how to apply the terms.
Track what happens
Use an offer code or record redemptions at checkout. Compare the offer period with a similar period, and consider stock, weather, holidays, or other factors that may have affected sales. Review both the additional sales and the cost of rewards.
For example, a cafe might test a weekday add-on for a few weeks. It can compare the number of eligible visits and the cost of the reward with similar weekdays, while checking whether the offer displaced full-price purchases. Set a stop date before launch so a short test does not turn into an open-ended discount.
SokoWise has customer rewards tools; available rules depend on your account. Confirm that your setup supports the offer before sharing it with customers.