Social media can help customers discover products and ask questions. Choose the platforms your customers use and share information you can keep current.
Make posts useful
Show products clearly, include prices when possible, and explain how customers can order or visit. Share new stock, answer common questions, and show how a product is used. Ask permission before posting a customer's image or feedback.
Use a schedule you can maintain. Posting less often with accurate information is better than sharing details you cannot keep current. If you run an offer, make the dates, limits, and conditions clear.
Give customers a clear way to buy
Use a link to your online store or tell customers how to contact you. Check that the product is available and that the price, delivery details, and payment instructions are current. If a customer orders through a social channel, record the order in the workflow your team uses.
You can share your online store from your social profiles. Orders placed through your store appear in your orders workspace. Check how product availability and stock are managed in your account, especially if you also sell through other channels.
See online store features for the storefront options available to your business.