Decide what success means for your business before you launch a loyalty program. You may want to encourage repeat purchases, introduce customers to a product, or make rewards easier to understand.
Keep a record of useful measures
Depending on the records available, track program enrolment, repeat purchases, rewards earned and redeemed, and the cost of providing them. Compare the same kinds of periods and note other changes, such as prices, stock availability, or seasonal demand.
Interpret the numbers carefully
Participation does not prove that a program caused a purchase. Compare members with their own previous activity where records allow, and ask customers why they joined or redeemed a reward. Look for a pattern over time rather than reacting to one week.
Make a decision and document it
If the program costs more than expected, adjust the reward or rules. If customers do not understand how to take part, simplify the explanation. Keep a note of each change so you can tell what changed and when.
SokoWise provides customer rewards tools. Check which program activity and reports are available in your account; you may need to maintain additional records for the measures you want to review.