An appointment reminder can help customers keep a booking in mind, but it cannot prevent every missed visit. Make the message useful, send it at a considerate time, and give customers a simple way to confirm or ask for a change.
What to include
Keep the reminder short and specific. Include:
- Your business name
- The appointment date, time, and location
- The service or booking reference, when useful
- Instructions for confirming, cancelling, or rescheduling
- A contact method in case the customer has a question
For example: “Hello Mary, a reminder of your braiding appointment at Glam Salon on date at time. Reply or call us if you need to change the time.”
Set up a simple reminder routine
- Record the appointment details accurately and ask the customer which contact method they prefer.
- Choose a reminder time that gives them a chance to respond. Ask what works for your customers and adjust if needed.
- Include a clear reply or contact option for changes.
- Check replies and update the appointment record so staff know what to expect.
Use customer details for reminders only for the purpose they were collected and in line with your privacy obligations. If you also send promotional offers, get the permission required for marketing and provide an easy way to opt out.
Keep the cost in view
Check your SMS price and whether the message length will be billed as more than one segment. Compare the campaign cost with attendance and customer feedback over time; avoid assuming a reminder will produce a specific reduction in missed appointments.
SokoWise provides SMS campaign tools for the features available to your account. Review your campaign options and costs before using them for appointment reminders. Learn more about SokoWise bulk SMS.