An SMS campaign is only useful if you can learn from it. Choose a clear goal before sending, then track the results your tools can actually measure.
Metrics to track
Delivery: Check how many messages were delivered and how many failed. If delivery is low, review contact details and ask your provider about delivery errors.
Responses: Count replies, link visits, calls, or in-store redemptions tied to the message. A unique link or offer code can help connect a response to a campaign.
Sales: Compare sales attributed to the campaign with the cost of sending it. Attribution will not be perfect if customers use the offer without a code or buy later, so describe your method consistently.
Calculate the campaign cost
Use the number of billable message segments and the price per segment:
Campaign cost = billable segments × price per segment
For example, if your provider charges KES 0.50 for each segment and a campaign uses 1,000 segments, the send costs KES 500. Messages longer than one segment may cost more, so check the character count and provider rate before sending.
If 30 purchases can be attributed to that KES 500 campaign, the cost per attributed purchase is about KES 16.67. This calculation does not account for product costs, returns, or purchases you cannot attribute to the message.
Compare campaigns consistently
Record the audience, offer, send time, message cost, and result for each campaign. Change one element at a time where possible, and compare messages sent to similar audiences. Look at delivery, clicks, replies, redemptions, and attributed sales; SMS delivery reports do not show who read a message.
SokoWise provides campaign activity for the SMS features available to your account. Review those reports alongside your sales records, and keep the method consistent so comparisons remain useful.
Use what you learn to refine the next campaign. For details about available tools, see SokoWise bulk SMS.